One team, one goal - zero deaths and serious injuries on our roads. TAC required an engaging activation program to bring to life their partnership with Melbourne Victory throughout the A-League season, and educate the Melbourne Victory community that together the Towards Zero goal of zero deaths and road injuries can be achieved.
To communicate the Standing Together Towards Zero message to Victory fans in a light-hearted and engaging way, we created the Towards Zero Locker Room – a dedicated TAC zone that transported fans into the Melbourne Victory locker room and allowed them to get up close and personal with their favourite Victory players.
Throughout the season over 12,000 Victory fans passed through the TAC Locker Room to show their support Towards Zero. The Towards Zero message was also activated at three on-field halftime activations throughout the season, with major prizes including interstate trips, corporate hospitality boxes and VIP training sessions with the Melbourne Victory first team.