The perfect marriage between kale and brussel sprouts, Kalettes are available in the fresh produce section of Coles supermarkets nationwide. Mango was challenged to create a campaign to educate consumers on how to cook these nutrition-packed veggies.
To generate fresh interest in Kalettes, we engaged two food influencers to demonstrate how to create delicious meals with the hybrid vegetable.
We worked with nutritionist and food blogger Jessica Sepel to inspire and educate Australians on the different ways to eat Kalettes by creating and sharing healthy recipes. These were seeded to national media, including a cooking demonstration on The Morning Show.
We also engaged MasterChef Australia season nine winner Diana Chan, owner of Chanteen Kitchen, to put the product into the hands of everyday diners. She created two innovative recipes and sold a limited-edition Kalettes dish at the restaurant.
Through combined press and social the campaign reached more than four million Australians.