We launched a 2,000 square metre cemetery to commemorate the final season of Game of Thrones on Foxtel.
The graveyard paid tribute to the bloodshed and more than a hundred thousand individual deaths over the past seven seasons.
Mango and DDB managed a VIP preview event and the activation as it opened to the public over three days, captured video, photos and drove publicity.
Media coverage was global, with over 350 pieces and a potential reach of more than 200 million. Over 30,000 visited to pay their respects and shared their experience on social media. Foxtel viewership rose 17%, social sentiment was 97% positive and ‘Foxtel’ searches tripled during the activation.
Grave of Thrones has been awarded internationally including a Gold Lion at Cannes.