Australian’s have $18.1 billion in lost super, so Westpac and BT Group wanted to develop an engaging integrated campaign – led by a highly visible PR stunt, that shines a light on Australia’s lost super problem and to position Westpac and BT as the lost super champions.
They wanted to create a unique experience for consumers to highlight how quick and easy it is to find your lost super, and inject a little fun into the topic.
The Westpac BT Lost Super Ferris Wheel was born
Activated at Customs House in Sydney & Reddacliffe Place in Brisbane, the ferris wheel invited consumers to find out about their unclaimed super, simply by taking a ride on the ferris wheel
Our on ground MCs added to the theatre of the day as well as updating the public on how much lost super had been found
Westpac staff helped consumers to find their super in under five minutes and afterwards consumers were rewarded with fairy floss and free coffee vouchers
- 356 Lost Super search successful
- 2,500 rode the ferris wheel
- 3,500 samples of Fairy Floss distributed
- 60,000 indirect impressions
- Live segment at by Ross Greenwood on the Morning Show